39TH ANNUAL NAYDO CONFERENCE ON YMCA PHILANTHROPY  APRIL 1-4  WASHINGTON D.C.
PREVIOUS WINNERS

2020 Communications Awards
Entry Deadline: December 4, 2019 

Communicating our cause is central to the success of the YMCA. NAYDO is committed to recognizing and sharing communication's excellence across the YMCA movement. Each year, YMCAs of every size, and with any fundraising goal, are encouraged to participate in the annual NAYDO Communications Awards Contest. This year, there are BRAND NEW AWARDS CATEGORIES and a SIMPLIFIED SUBMISSION SUMMARY! Awards are presented at the NAYDO 2020 Conference. 

Because a single communications tactic cannot effectively demonstrate your cause alone, NAYDO Communications Awards entries will include 3-5 pieces that were used together to tell a story, support a marketing or philanthropic goal, and enhance the culture of philanthropy. Our goal is to understand how, together, the communications pieces reflect your YMCA's strategy to address a specific philanthropic or communications challenge.

Submissions must be part of philanthropic or communications campaigns that already have demonstrated measurable success or are completed.

The 2020 categories are NEW:  
  • Strategic Communications Excellence (multiple categories)
    - Best Overall Campaign Excellence Award  
    - FOR ALL Communications Champion Award  
    - Philanthropic Communications Champion Award 
    - Small Budget Star Award    
  • Cause Communicator of the Year (one award)

Communications Awards Criteria

Judges will be looking for the following: 

  • ​Used in previous 23 months (January 2018 - November 2019)
  • Reflects the development of a strategic approach to communications
  • Successfully supported a financial development effort
  • Graphic and digital design and/or videography is clean and easy to follow
  • Content reflects the Y's mission and voice
  • Strong imagery supports the content and purpose
  • Evaluation/measurement that demonstrates communications and/or philanthropic success
  • Possesses a distinctive caliber of excellence in its own right
Questions? Contact Communications Awards Chair Molly Thompson, molly.thompson@ymcatriangle.org, 919 417 8524.

Communications Awards Contest Categories, Descriptions
and Submission Requirements


UPLOADING an ELECTRONIC VERSION of all materials (i.e. PDF version of print materials) is REQUIRED for ALL ENTRIES.

Each category has its own entry form. Only online submissions are accepted. If you win, you will need to supply actual copies of winning materials (where applicable).

Reminders:

  1. By entering your YMCA's materials, entrants are giving NAYDO permission to copy and keep the entry for the NAYDO library, website and/or conference distribution. 
  2. All submissions and supporting documents become the property of NAYDO and will not be returned.
  3. It is your YMCA's responsibility to ensure all elements of any entry meet your country's YMCA brand standards.

STRATEGIC COMMUNICATIONS EXCELLENCE AWARD (multiple winners)

The NAYDO Strategic Communications Excellence Awards recognize exemplary YMCAs that have developed a multi-faceted communications campaign designed to inform, educate or persuade specific audiences about the Y's cause, impact or an initiative. Awards will be given to small, mid-size and large Ys in the following categories of communications excellence:

Best Overall Campaign Excellence Award recognizes one small, one mid-size and one large Y for developing the best overall strategic campaign in its class.

FOR ALL Communications Champion Award recognizes a Y that has demonstrated its commitment to welcoming and serving all people within a philanthropic campaign.

Philanthropic Communications Champion Award recognizes YMCAs for a clear and creative strategic approach to the development of communications fundraising campaign and tools. Entries should include a compilation of 3-5 pieces that best demonstrate your philanthropic strategy in action which may include annual report, impact reports, annual support campaign materials, capital campaign materials, endowment or planned giving, general donor cultivation materials.

Small Budget Star Award recognizes YMCAs that have developed a multi-faceted communications campaign designed to inform, educate or persuade specific audiences about the Y's cause, impact or an initiative WHILE SPENDING $5,000 or LESS ON THEIR CAMPAIGN.


Entry Requirements: To be valid, this award submission must include 3 components:
1. Strategic Communications Excellence Awards Entry Form 
Each entry form should be properly completed. Read the instructions thoroughly to ensure you have included all necessary components including the Submission Summary described below.
 
2. Submission Summary  
Your summary should explain your Y's rationale, organization and impact of your campaign. The summary should be a maximum of two (2) pages and should answer these questions:
1.) What is your campaign about?
2.) What were your goals?
3.) Describe the media, channel or assets you used in this campaign. These are the examples you will upload. 
4.) How did you measure success?
5.) How much did it cost to deliver?
6.) Why do you feel your campaign deserves recognition?
Your summary will be a PDF that you will upload along with your communications pieces.
 

3. Portfolio of Communications Pieces  
A portfolio of 3-5 communications pieces that best demonstrate your communications strategy in action with no more than 1 per category. These may include any of the following: annual report/community impact report, annual support campaign materials, capital campaign materials, endowment/planned giving materials, general donor cultivation tools, media or public service campaigns, websites and/or social media.
NOTE: Video submissions should be original content and source link, not a web video like YouTube.

 
CAUSE COMMUNICATOR OF THE YEAR AWARD (only one winner)

This award recognizes efforts by a YMCA leader to inform, educate and engage his or her team, volunteers, donors and/or community. This person clearly articulates a vision that inspires and motivates others to positive action. Excellent communication requires real strategy. Your entry should demonstrate the strategic effort related to internal and/or external communication by a leader at your Y.

Entry Requirements: To be valid, this award submission must include 3 components:

1. Cause Communicator of the Year Entry Form  
Read the instructions thoroughly to ensure you have included all necessary components including the Submission Summary described below. 

2. Submission Summary
Your entry must include a maximum two (2) page summary. The summary should clearly articulate why you believe the nominee should be selected. Please include:
1.) Who are you nominating? Your nominee can be a CEO, director, volunteer or other leader. Please include name, title, association, and brief biographical information.
2.) What challenge or opportunity is your nominee addressing? Either independently or with the support of your Y's marketing, communications and/or financial development team, describe how your nominee applies strategy to increase awareness and support for the Y's cause and/or need for philanthropic support from a specific target audience. Target audiences can be staff, volunteers, elected officials, community partners, or any other specific group(s).

3.) Describe the media, channel or assets the nominee used. These are the examples you will upload. 
4.) How did you measure success?
5.) How much did it cost to deliver?
6.) Why do you feel your nominee deserves recognition?
Your summary will be a PDF that you will upload along with your communications pieces.

3. Portfolio of Communications Pieces

A compilation of 3-5 philanthropic communications pieces that best demonstrate your nominee's efforts to engage and inspire audience groups. These pieces may include internal and/or external communications materials such as emails, newsletters, social media, media interviews, videos, presentation materials, communications plans and/or message platform materials. You may include photos or videos of this person actively engaging others. 
Note: Video submissions should be original content and source link, not a web video like YouTube.