37TH ANNUAL NAYDO CONFERENCE ON YMCA PHILANTHROPY . APRIL 24-27 . NEW ORLEANS
PREVIOUS WINNERS

2018 Communications Awards
 

Entry Deadline: December 4, 2017


Communicating our Cause is central to the success of the YMCA. NAYDO is committed to recognizing and sharing communication's excellence globally across the YMCA movement. Each year, YMCAs of every size, with any fundraising goal are encouraged to participate in the annual NAYDO Communications Awards Contest.

Awards are presented each year at the NAYDO Conference. YMCAs of every size, with any level of fundraising goal, are encouraged to submit materials in a variety of communications categories.

We understand that a single piece cannot effectively communicate the Y cause alone which is why our awards categories require submission of 3-5 pieces that were used together to tell a story, support a marketing or philanthropic goal, and enhance the culture of philanthropy. Our goal is to understand how, together, the communication's pieces reflect your YMCA's strategy to address a specific philanthropic or communications challenge.

Most important, we're interested in clear demonstrations of communication's success. Digital analytics, earned media, media impressions, and the results of philanthropic campaigns are just a few ways you might measure the success of your communication's program.

As part of the 2018 NAYDO Communication's Awards judges will be looking for the ways your YMCA evaluated communication's excellence. As such, submissions must be part of philanthropic or communication's campaigns that have already demonstrated measurable success or are now complete. The 2018 categories are:
  • Strategic Communications Campaign
  • Digital Media Engagement
  • Philanthropic Communications Showcase

 


2018 Communications Awards Criteria

All entries will be judged on the following criteria. Please be certain that your YMCA meets all criteria before submitting your entry.

  • Follows YMCA graphic standards applicable to their country. Materials that do not meet graphics standards will not be considered for judging or recognition.
Entries will be reviewed by representatives from YMCA of the USA and YMCA Canada for compliance.*
Y-USA Graphic Standards (July 2010)
YMCA Canada Graphic Standards (January 2012)
 
  • ​Used in previous 23 months (January 2016 - November 2017)
  • Reflect the development of a strategic approach to communications
  • Successfully supported a financial development effort
  • Graphic and digital design and/or videography is clean and easy to follow
  • Content reflects the Y's mission and voice
  • Strong imagery supports the content and purpose
  • Clear qualitative or quantitative measures that demonstrate communications and/or philanthropic success
  • Possesses a distinctive caliber of excellence in its own right
  • If you have questions, Contact Communications Awards Chair Molly Thompson, molly.thompson@ymcacharlotte.org, 704-716-6238.

 

2018 Communications Awards Contest
Categories, Descriptions and Submission Requirements

UPLOADING an ELECTRONIC VERSION of all materials (i.e. A PDF version of print materials) is REQUIRED for ALL ENTRIES.

Each category has its own entry form. Only online submissions are accepted. If you win, you will need to supply print copies of winning materials (where applicable).

Reminders:

  1. By entering your YMCA's materials entrants are giving NAYDO permission to copy and keep the entry for the NAYDO library, web site and/or conference distribution. 
  2. All submissions and supporting documents become the property fo NAYDO and will not be returned.
  3. It is your YMCA's responsibility to ensure all elements of any entry meet your country's YMCA brand standards.


STRATEGIC COMMUNICATIONS EXCELLENCE AWARD

A communications program of excellence requires a strategic approach. The NAYDO Strategic Communications Excellence Award recognizes exemplary YMCAs that have developed multi-faceted communications programs and campaigns designed to inform, educate or persuade specific audiences about a YMCA development or operational initiative.

Judges will be looking for:

  • A clearly defined strategy that is based on addressing a YMCA philanthropic and/or communication's challenge with measurable goals and objectives
  • Alignment of the campaign with YMCA national brand standards
  • High professional standards
  • Originality and creativity
  • A showcase of 3 - 5 communications pieces that were part of this campaign which may include but is not limited to annual report/community impact report, public service announcements, media relations campaign, web, social, mobile presence, annual, capital, endowment or planned giving campaign materials, etc.
  • Demonstrated results and a clear explanation of return on investment (ROI).

Entry Requirements: To be valid, this award submission must include 3 components:
 
  1. Strategic Communications Category Entry Form 
    Each entry form should be properly completed. Read the instructions thoroughly to ensure you have included all necessary components including the Submission Summary described below.
     
  2. Submission Summary
    Each entry form must include a maximum four (4) page summary (minimum of two pages) with a minimum type size of 10 points. Your summary should include a brief description of the following areas:
       - Research, analysis, planning and strategy
       - Goals and objectives
       - Communication, execution and production, including budget and human or other resources
       - Evaluation and measurement* (Qualitative and quantitative measurements are welcome)

The summary adds clarity to the submission and allows the judges to quickly see the rationale and degree of organization behind each entry as well as its impact. It is the storyline that explains why and how you achieved your goals. Read a sample strategic communications award submission summary. 
 
* Note: Research may include formal research such as market research, feasibility studies et al. as well as informal research including the gathering of data, information and facts for the advancement of knowledge, communications audits, focus groups, engagement of opinion leaders et al. Our goal is to understand how research informed your rationale for your communications strategy.
             
THIS IS MOST CRITICAL PART OF YOUR SUBMISSION.  There is an expectation that submissions will include defined results. Submissions which indicate that results are 'to be determined pending completion of campaign' may be disqualified from the judging process.
 
3.   Portfolio of Communications Pieces  
A compilation of 3-5 communications pieces, used together, that best demonstrate your communication's strategy in action with no more than 1 per category - Annual Report, Annual Support Campaign, Capital Campaign, Endowment and Planned Giving, General Donor Cultivation, Media Campaign and Public Service Announcements, Website or Social Media.

Note on Video Submissions: If at all possible send videos in file format instead of YouTube.
 

DIGITAL MEDIA ENGAGEMENT AWARD

This award recognizes exemplary digital and/or media campaigns that successfully target audiences to engage online communities, promote the YMCA cause and support philanthropy. Entries must demonstrate engagement, creativity, measurable results and analytics and strategic alignment with your YMCA's philanthropic goals.

Entry Requirements: To be valid, this submission must include 3 components:

  1. Digital Media Engagement Category Entry Form
    Each entry form should be properly completed. Read the instructions thoroughly to ensure you have included all necessary components including the Submission Summary described below.
     
  2. Submission Summary
    Each entry form must include a maximum four (4) page summary (minimum of two pages) with a minimum type size of 10 points. Your summary should include a brief description of the following areas:

- Description of Communication's and/or Philanthropic challenge or opportunity.
Goals and objectives: Clearly defined goals and objectives
Budget and human/other resources
- Evaluation and measurement Qualitative and quantitative measurements are welcome. Consider, where possible, opportunities to describe your YMCA's return on investment. There is an expectation that submissions will include defined results. 

The summary adds clarity to the submission and allows the judges to quickly see the rationale and degree of organization behind each entry as well as its impact. It is the storyline that explains why and how you achieved your goals.  Read a sample digital media engagement submission summary.  

THIS IS MOST CRITICAL PART OF YOUR SUBMISSION.  There is an expectation that submissions will include defined results. Submissions which indicate that results are "to be determined pending completion of campaign" may be disqualified from the judging process.
 

3.   Portfolio of Communications Pieces  
A compilation of 3-5 communications pieces that best demonstrate your digital media engagement strategy in action which may include public service announcements and earned media, social media, website, blogs, webcasts, online productions et al.

Note on Video Submissions: If at all possible send videos in file format instead of YouTube.
 

PHILANTHROPIC COMMUNICATIONS SHOWCASE AWARD

A single communication's piece cannot drive philanthropy alone. This award honors excellence in philanthropic communications recognizing YMCAs with an aligned and strategic approach to the development of communications fundraising tools.  Entries must demonstrate creativity, continuity and a clear alignment between the communication and/or phillanthropic challenge and its philanthropic communication tools.

Entry Requirements: To be valid, this award submission must include 3 components:

  1. Philanthropic Communications Showcase Category Entry Form.   Each entry form should be properly completed. Read the instructions thoroughly to ensure you have included all necessary components including the Submission Summary described below.
     
  2. Submission Summary
    Each entry form must include a maximum four (4) page summary (minimum of two pages) with a minimum type size of 10 points. Your summary should include the following sections:
    Description of Communication's and/or Philanthropic challenge or opportunity.
    Goals and objectives: Clearly defined goals and objectives
    Budget and human/other resources
    Evaluation and measurement Qualitative and quantitative measurements are welcome.

    Consider, where possible, opportunities to describe your YMCA's return on investment. There is an expectation that submissions will include defined results. Submissions which indicate that results are 'to be determined pending completion of campaign' may be disqualified from the judging process.

    The summary adds clarity to the submission and allows the judges to quickly see the rationale and degree of organization behind each entry as well as its impact. It is the storyline that explains why and how you achieved your goals. Read a sample philanthropic communications showcase award submission summary.

    THIS IS MOST CRITICAL PART OF YOUR SUBMISSION.  There is an expectation that submissions will include defined results. Submissions which indicate that results are "to be determined pending completion of campaign" will not be accepted for review.     

       

3.   Portfolio of Communications Pieces

A compilation of 3-5 philanthropic communications pieces that best demonstrate your philanthropic strategy in action which may include annual report, impact reports, annual support campaign materials, capital campaign materials, endowment or planned giving, general donor cultivation materials.

Note on Video Submissions: If at all possible send videos in file format instead of YouTube.