WINNERS

2017 Communications Awards
 

Entry Deadline: December 5, 2016


Communicating our Cause is central to the success of the YMCA. NAYDO is committed to recognizing and sharing communication's excellence globally across the YMCA movement. Each year, YMCAs of every size, with any fundraising goal are encouraged to participate in the annual NAYDO Communications Awards Contest. Awards are presented at the Friday luncheon at the annual conference.

YMCAs of every size, with any level of fundraising goal, are encouraged to submit materials in a variety of communications categories.

We understand that a single piece cannot effectively communicate the Y cause alone which is why our awards categories require submission of 3-5 pieces that were used together to tell a story, support a marketing or philanthropic goal, and enhance the culture of philanthropy. Our goal is to understand how, together, the communication's pieces reflect your YMCA's strategy to address a specific philanthropic or communications challenge.

Most important, we're interested in clear demonstrations of communication's success. Digital analytics, earned media, media impressions, and the results of philanthropic campaigns are just a few ways you might measure the success of your communication's program.

As part of the 2017 NAYDO Communication's Awards judges will be looking for the ways your YMCA evaluated communication's excellence. As such, submissions must be part of philanthropic or communication's campaigns that have already demonstrated measurable success or are now complete. The 2017 categories are:
  • Strategic Communications Campaign
  • Digital Media Engagement
  • Philanthropic Communications Showcase


Submission Details

Each category has its own entry form this year. Only online submissions are accepted. If you win, you will need to supply print copies of winning materials (where applicable).

Reminders:

  1. By entering your YMCA's materials entrants are giving NAYDO permission to copy and keep the entry for the NAYDO library, web site and/or conference distribution. 
  2. All submissions and supporting documents become the property fo NAYDO and will not be returned.


Graphic Standards

It is your YMCA's responsibility to ensure that all submitted materials meet your country's graphic standards. Entries will be reviewed by representatives from YMCA of the USA and YMCA Canada for compliance.
Y-USA Graphic Standards (July 2010)
YMCA Canada Graphic Standards (January 2012)

IF YOU HAVE QUESTIONS, contact Communications Awards Chair, Kyla Kumar, kyla_kumar@ymca.ca, 905 529 7102 x 7311 or NAYDO Awards Production Chair, Todd Gray, todd.gray@ymca.net.
 


2017 Communications Awards Criteria

All entries will be judged on the following criteria. Please be certain that your YMCA meets all criteria before submitting your entry.

  • Follows YMCA graphic standards applicable to their countryMaterials that do not meet graphics standards will not be considered for judging or recognition.
  • ​Used in previous 23 months (January 2015 - November 2016)
  • Reflect the development of a strategic approach to communications
  • Successfully supported a financial development effort
  • Graphic and digital design and/or videography is clean and easy to follow
  • Content reflects the Y's mission and voice
  • Strong imagery supports the content and purpose
  • Clear qualitative or quantitative measures that demonstrate communications and/or philanthropic success
  • Possesses a distinctive caliber of excellence in its own right


2017 Contest Categories Descriptions and Entry Requirements

UPLOADING an ELECTRONIC VERSION of all materials (i.e. A PDF version of print materials) is REQUIRED for ALL ENTRIES.

Category 1: STRATEGIC COMMUNICATIONS EXCELLENCE AWARD

A communications program of excellence requires a strategic approach. The NAYDO Strategic Communications Excellence Award recognizes exemplary YMCAs that have developed multi-faceted communications programs and campaigns designed to inform, educate or persuade specific audiences about a YMCA development or operational initiative.

Judges will be looking for:

  • A clearly defined purpose and strategy that is based on addressing a YMCA philanthropic and/or communication's challenge with measurable goals, and objectives
  • Alignment of the campaign with YMCA national brand standards
  • High professional standards
  • Originality and creativity
  • A showcase of 3 - 5 communications pieces that were part of this campaign which may include but is not limited to annual report/community impact report, public service announcements, media relations campaign, web, social, mobile presence, annual, capital, endowment or planned givieng campaign materials, etc.
  • Demonstrated results and a clear explanation of return on investment (ROI).

Entry Requirements: To be valid, this award submission must include 3 components:
 
  1. Strategic Communications Category Entry Form 
     
  2. Submission Summary (maximum 4 pages; minimum 2 pages; minimum font size 10)
    The summary adds clarity to the submission and allows judges to quickly see the rationale and degree of organization behind each entry as well as its impact.  It is the storyline that explains why and how you achieved your goals. Summary should include:
       * Research, analysis, planning and strategy
       * Goals and objectives
       * Communication, execution and production, including budget and human or other resources
       * Evaluation and measurement
** Qualitative and Quantitative measurements are welcome. Research may include formal research such as market research, feasibility studies etc. as well as informal research including the gathering of data, information and facts for the advancement of knowledge, communications audits, focus groups, engagement of opinion leaders etc. Our goal is to understand how research informed your rationale for your communications strategy.
             ** THIS IS MOST CRITICAL PART of your submission.  There is an expectation that
 submissions will include defined results. Submissions which indicate that results are
"to be determined pending completion of campaign" will NOT be accepted for review.
 
3.   Portfolio of Communications Pieces  
A compilation of 3-5 communications pieces, used together, that best demonstrate your communication's strategy in action with no more than 1 per category - Annual Report, Annual Support Campaign, Capital Campaign, Endowment and Planned Giving, General Donor Cultivation, Media Campaign and Public Service Announcements, Website or Social Media.

Note on Video Submissions: If at all possible send videos in file format instead of YouTube.
 

Category 2: DIGITAL MEDIA ENGAGEMENT AWARD

This award recognizes exemplary digital and/or media campaigns that successfully target audiences to engage online communities, promote the YMCA cause and support philanthropy. Entries must demonstrate engagement, creativity, measurable results and analytics and strategic alignment with your YMCA's philanthropic goals.

Entry Requirements: To be valid, this award submission must include 3 components:

1.   Digital Media Engagement Category Entry Form 

2.   Submission Summary (maximum 4 pages; minimum 2 pages; minimum font size 10)

The summary adds clarity to the submission and allows judges to quickly see the rationale and degree of organization behind each entry as well as its impact.  It is the storyline that explains why and how you achieved your goals. Summary should include:
* Description of Communication's and/or Philanthropic challenge or opportunity.
   Note: If the challenge or opportunity is not directly related to fund development,
   be sure to describe the connection to philanthropy and how your Y's approach
   advanced the Y cause
* Clearly defined goals and objectives
* Budget and human and other resources
* Evaluation and measurement

** Qualitative and Quantitative measurements are welcome. Consider, where possible, opportunities to describe your YMCA's return on investment.
** THIS IS MOST CRITICAL PART of your submission. There is an expectation that submissions will include defined results. Submissions which indicate that results are "to be determined pending completion of campaign" may be disqualified from the judging process.                              

3.   Portfolio of Communications Pieces

A compilation of 3-5 communications pieces that best demonstrates your digital media engagement strategy in action which may include public service announcements and earned media, social media, website, blogs, webcast, online productions etc.

Note on Video Submissions: If at all possible send videos in file format instead of YouTube.

 
Category 3:  PHILANTHROPIC COMMUNICATIONS SHOWCASE

A single communications piece cannot drive philanthropy alone. This award honors excellence in philanthropic communications recognizing YMCAs with an aligned and strategic approach to the development of communications fundraising tools.  Entries must demonstrate creativity, continuity and a clear alignment between the communication and/or phillanthropic challenge and its philanthropic communication tools.

Entry Requirements: To be valid, this award submission must include 3 components:

1.    Philanthropic Communications Showcase Category Entry Form 

2.    Submission Summary
(maximum 4 pages; minimum 2 pages; minimum font size 10)

The summary adds clarity to the submission and allows judges to quickly see the rationale and degree of organization behind each entry as well as its impact.  It is the storyline that explains why and how you achieved your goals. Summary should include:

       * Description of Communication's and/or Philanthropic challenge or opportunity.
          Note: If the challenge or opportunity is not directly related to fund development,
          be sure to describe the connection to philanthropy and how your Y's approach
          advanced the Y cause.
       * Clearly defined goals and objectives
       * Budget and human and other resources
       * Evaluation and measurement

** Qualitative and Quantitative measurements are welcome. Consider, where possible, opportunities to describe your YMCA's returN on investment.
** THIS IS MOST CRITICAL PART of your submission. There is an expectation that submissions will include defined results. Submissions which indicate that results are "to be determined pending completion of campaign" may be disqualified from the judging process.                    
              

3.   Portfolio of Communications Pieces

A compilation of 3-5 philanthropic communications pieces that best demonstrate your philanthropic strategy in action which may include annual report, impact reports, annual support campaign materials, capital campaign materials, endowment or planned giving, general donor cultivation materials.

Note on Video Submissions: If at all possible send videos in file format instead of YouTube.